What Is the Difference between Infographics and Data Visualization?

What Is the Difference between Infographics and Data Visualization?

Infographics and data visualizations can be pretty similar, causing many confusions and debate about which one is which and what graphic belongs in which.

If you're feeling overwhelmed, you're not the only one. Although they're related, infographics and visualization of data aren't identical.

It's crucial to comprehend the strengths of each to determine the best method for your data.

What is a Data Visualization?

Data visualization is a method to present information visually that highlights trends and patterns and allows viewers to gain rapid understanding. Size, brightness, the colour of the object, its shape, and the movement of objects in visual form utilize to display data and help in ways that numbers, text, or graphs can't.

The options for visualizing go beyond traditional pie charts or line graphs, as well as bar graphs and line graphs and also include Mekko charts, scatter plots and heat maps, as well as cloud bubbles, Venn diagrams, and much more.

Data visualization is increasingly important as we accumulate more data ever to the point that we're drowning in data, and it's difficult to discern what's essential and what isn't. Consider the development process for a brand new aircraft or car.

The analysis of test data is crucial, and with every flight or test drive, this volume of information is created, making it difficult to process the data at the required speed. Visualization tools help us analyze the data in a complex way and identify patterns or irregularities.

The power of visualization through the example from the past that first utilized visualization to aid citizens in understanding a government's budget. Budgets for the government are often complex, unclear and hard to understand.

However, this interactive map, developed in Obama's administration in the year 2016 Obama administration in 2016, let people view the allocations made to various programs and learn more about them.

What is an Infographic?

An infographic is an image representation of a vast amount of data. It provides a more remarkable story than a simple visual representation of data and usually offers personal information.

While an infographic could give a comprehensive overview of a subject, it can also effortlessly explore a highly subjective topic, like the most enjoyable beach holidays or the most effective cleaning techniques.

An infographic could include some or all of the data visualizations. They often present with brief blurbs, quotations, or other textual elements that provide more information about the subject or connect a set of images.

The main goal of an infographic is to help you understand a complicated and broad topic. While an infographic can contain several quantitative and statistical information, it's not always able to carry the reader to a conclusion.

Infographics can help educate people about a subject so that they can reach their conclusion.

Where to use Data Visualizations

Data visualizations can be compelling in many different places. One of the most popular applications can be found in dashboards. Computer programs, apps, and even online portals depend heavily on a set of data visualizations that provide the most current data.

The data visualizations could show how much of your income went towards gas, groceries, rent, entertainment, and other expenses in a money management program. An easy visualization can make comprehending the money you spend easier than just studying the numbers.

Data visualizations can also be helpful to break up long texts and bring out essential data. This kind of graphic is in one or all of the following settings:

  • Business reports
  • Newsletters
  • Emails

How to use infographics

Infographics are extensive sufficient to be able on their own. Although they usually present with a brief introduction, it's generally not necessary.

The point of an infographic is to convey an entire story, and you can distribute infographics virtually everywhere. A few of the most popular uses for infographics are the following areas:

  • Case studies
  • Brochures or flyers
  • Blog posts

Infographics can also be used to create posters if you're interested in print media. If you're looking for something easily shared, an eloquent infographic could work well on Pinterest.

You can pull a brief blurb of the infographic to facilitate posting on Twitter as well as Facebook.

The infographic below provides an outline of the main distinctions between infographics as well as data visualizations.


Data visualizations and infographics do not mean the same thing. However, they're interconnected.

Data visualizations typically require accompanying stories to allow the data to be helpful, and that's something that infographics excel at.

Data visualizations are also able to make an impact on the stories infographics convey.