In simple terms digital marketing, I would say digital marketing promotes products over the internet or any form of electronic media. Now people consume digital contents on daily basis like for example, in the beginning, we would read all the news or the day to day in use over the newspaper, But ever since we have got smartphones, we have got tablets everything is bound to the online activity so very soon the traditional getting platforms will disappear by replacing it with a digital market. which will completely take over the industry. Digital marketing leverages online marketing tactics such as mainly search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers. Digital marketing is basically internet marketing it is also referred to as advertising and delivered through digital channels like social media platforms, mobile platforms, email or web applications, search engines, and websites. Digital marketing is a form of marketing products or services through electronic devices.