One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are (customer persona), how they find you (buyer’s journey), and what they need from you.
However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How do you accurately predict the journey your buyer will take? How do you lead that buyer to your product or service?
Looking at examples can help you grasp how your buyer will move through the sales funnel. That is why we created a B2C Buyer’s Journey Example, detailing what they are thinking and doing at each stage.
What is a Buyer’s Journey?
The term “buyer’s journey” has become a buzzword. Once you peel back the fancy marketing jargon, the buyer’s journey can be defined as:
The path your prospective customer takes from awareness to purchase.
To learn more check out our B2C Buyer’s Journey Example at https://paragondigital.com/blog/define-buyers-journey-tips/